Why Online Marketing Is Important For Your Edmonton HVAC Website

Here are a couple of tried and true tips to market your HVAC company on the internet, courtesy of the pro contractors at Reliance The Furnace Company Edmonton.

1) An HVAC website apart from being optimized should look good on all displays

Without zooming, as it hardly takes a split second for visitors to be impressed by your site once they visit it. Design plays an important role in the impression they form and can break or make a sale. The site also needs to be easy to navigate and use.

2) HVAC company overview, qualifications, and history

Establishing credibility and conveying your HVAC expertise to potential customers is important. Providing a history of your company, its overview, your vision, mission, certifications, and qualifications will help visitors get a sense of your company and its capabilities.

3) HVAC service and product information

Thanks to advances in technology, air conditioners, furnaces, and other HVAC products are changing and evolving. Therefore, it is important to product detailed product information about star ratings, size, efficiency, benefits, and features so that customers can make informed decisions after understanding their options. Informing potential customers about how your process works (warranty, product information, the completion time for replacement or installation, estimated time of arrival of the technician) and service options are important too.

4) Customer testimonials

Reviews are vital in informing potential clients about your company and compel them to hire your HVAC company. Therefore, feature testimonials throughout your website as well as sites like Home Advisor, Angie’s List, Yelp! and Google) to help your HVAC company to establish a reputation and online presence. Search engines rank sites containing positive reviews higher in the search results.

5) Scheduling an HVAC service form

“Schedule a Service” form and the company’s phone number are two of the primary call to action on an HVAC website. Therefore, display them prominently in an easily accessible page on your website.

6) Financing options

Purchasing a new air conditioner or furnace can be quite expensive. You can make your HVAC company stand apart from the rest by offering financing options to customers. Create a separate page containing all financial options along with steps required to avail financing.

7) Special offers and rebate information

Rebate options and ongoing specials are great incentives that drive people to action. Offering a method that allows visitors to subscribe and receive rebate information and special offers regularly is an excellent method to drive repeat businesses from existing customers and stay in front of potential new clients. It is also an excellent idea to post this information on the social media site of your company to gain as much reach as possible in your online marketing pursuit.

8) Contact information

On many occasions, visitors to your site are facing an emergency situation such as a broken water heater, air conditioner, and furnace, etc. Your HVAC company’s email address and phone number are the big calls to action. Therefore, display this information prominently on each page. If you provide round the clock service, display this information in a prominent location too.

9) Blog

Posting useful and relevant information on your company’s blog accomplishes several goals. It puts your HVAC company as an expert in the reader’s mind, feeds search engines with keyword rich content, and helps your company provide your clients with useful and relevant information. Apart from this, setting up the blog posts to display on your social media site each time they are published is a terrific method to drive more traffic to your website.

10) SEO: Nearly all customers employ search engines when deciding to purchase

Therefore, apart from writing target audience oriented content, it should also be friendly for search engines like Bing, Yahoo, and Google. Avoid using industry jargon and, if possible, focus each page on a single keyword phrase. Optimizing each page for search engines ensures that your website is easily found online and helps build a strong online presence.

11) Presence on social media sites

Your HVAC company’s website should have a presence on all key social media sites such as Google+ Twitter, Facebook, and Linkedin. Having a presence on social media sites provides information to potential clients about your company. It also assists to the reach of your HVAC company and grow your network.

12) Email marketing

Sending regular email newsletters to your clients containing useful tips, maintenance reminders, rebate and specials information, educational articles, as well as “how to” articles also plays a huge role in internet marketing, and will keep your company in the top of mind when customers require HVAC services or products.

Check our business out in Edmonton:

Reliance The Furnace Company Edmonton
8545 Coronet Rd, Edmonton, AB T6E 4N7
(587) 855-4080

By | 2018-03-16T15:43:08+00:00 March 16th, 2018|Edmonton, Internet Marketing|Comments Off on Why Online Marketing Is Important For Your Edmonton HVAC Website

What Causes Your Edmonton Home’s Foundation To Sink?

When determining what is causing your home to sag, settle, or sink, check its ground (its base). For the uninitiated, your home is resting on many diverse soil layers, each with different thickness and weight-bearing capabilities. These layers formed when the earth was born, nearly four and a half billion years ago. Glaciers carried and deposited certain layers, some by wind, and some by water. The architect you hired for designing and building your home might have added layers of concrete to the foundation of your building to make the foundation solid and protect it against movement of soil, a common factor during the excavation of soil. However, this is not enough to fortify the subsoil layers, lying thousands of meters under your home.

Soil layers tend to increase in strength with depth on a typical basis. In most locations, you will notice a shallow layer just underneath the surface of the soil, which is organic. This facilitates the growth of plants and other types of vegetations. You may find layers of clayey, sandy, or silty soils, depending on where you live and how the soil got there. Deep underneath these layers lies soil layer of bedrock that is very stable and dense soil or rock.

Moisture and soil

Moisture affects different types of soil layers in various ways. Clay and sandy constitute the two major types of soil.

Sand: Moisture typically does not affect the sandy soil. The water typically passes through the sand very quickly when it rains. Thanks to the inherent nature of sand, it does not expand in size when it is moist and does not shrink when it is dry.

Clay: This type of soil poses problems. It expands in size when it gets wet and shrinks when it gets dry.

What is settlement?

In simple terms, settlement is the term used to describe the movement experienced by your home when the soil underneath it can no longer support its weight. You might be thinking that what has changed to lead to this issue since the soil used to support your home perfectly.

The change of soil might be the culprit. Settlement can be caused by three common changes in soil:

1. Shrinking and drying of soil (this problem is related to clay soil)
2. Softening and wetting of the soil (clay is the culprit again)
3. Poorly compacted fill soil (blame the architect)

1. Drying and shrinking of soil

Drought: Clay soil dries out after several months or years of drought. As mentioned above, clay shrinks when it dries. In such a scenario, the quantity of soil around your house shrinks in size, creating a void space into which your home settles.

Maturing trees: You might not know that the root of a tree is typically two times the size of the tree canopy. This signifies that a tree with branches extending over your home, in all probability has roots that extend beneath your home, sucking out valuable moisture from the soil. You already know what happens when the soil dries out.

2. Softening and wetting of soil

Flood conditions and heavy rain: Clay soil holds on to the water and becomes very soft, as it gets wet. Such type of soil can be weak, causing your home to sink or shift into it. The scenario is the same when you step your feet in moist clay, and it squishes into the soil.

Poor drainage: If you allow water to stand or accumulate close to your home, it will weaken the soil by absorbing the water.

3. Poorly compacted fill soil

Removing soil from hilltops, depositing it in the hole created for the building foundation, and compressing it to create flat and buildable lots is a commonly followed procedure when building a new home. If the compression procedure is not done properly, the weight of the new building will compress it, leading to settlement.

Did you know that through settlement associated with old homes, they are also responsible for structural problems for nearly 15% of new homes? The cause of these problems is homes built on either poorly compacted fill soil or poor construction. You can solve these problems with a foundation repair job, carried out by a professional.


Other causes of settlement include shrinking and drying of soils due to leaking HVAC systems under the slab floor, commonly found in slab on grade houses. Broken and leaking plumbing lines can also cause softening and wetting of the soil.

Big shoutout to Randy from Ramco LTD. in Edmonton for providing the tips outlined in this article. Check out his business for more information!

Ramco Foundation Repairs Edmonton
9807 47 Ave NW, Edmonton, AB T9M 1P3
(587) 405-2949

By | 2018-03-14T16:29:56+00:00 March 14th, 2018|Edmonton|Comments Off on What Causes Your Edmonton Home’s Foundation To Sink?

How To Remove Mould From Your Edmonton Home

If mould is left undisturbed, it does not pose a major health hazard to most people. However, it still needs to be removed. There are significant safety tips that a person should follow during the mould removal process. There are also steps that need to be taken to prevent it from growing back.

Safety Considerations When Removing Mould

Certain people should not remove mould or be in the area where it is being removed. Children, pregnant women, people with respiratory diseases, people with chronic lung diseases such as COPD, and people with weakened immune systems should be far away while the process is taking place. If a person has COPD or a weakened immune system and they are around during the mould removal process, they can develop infections. If you have a sensitivity to mould or if you are allergic to it, you could develop symptoms if you are around it such as irritated eyes, a stuffy nose, skin irritation, wheezing, and difficulty breathing.

When at-risk people are out of the home, you need to prepare yourself and the area for the mould removal. Make sure that the area is well ventilated. You should wear protective clothing such as eye protection, a shower cap, rubber gloves, overalls, and suitable footwear. You should also wear either a P1 or a P2 face mask. These can be purchased at any hardware store. There are a few things that you should understand about face masks.

• Face masks are not always comfortable. You can get hot under the mask.
• If the seal around your mouth is poor, the mask won’t be as effective. This is a common problem for men with beards. ‘
• Face masks can make it difficult to breathe. If you have a heart condition or any type of lung condition you should talk to your doctor before using a face mask.
• If you have asthma and you are handling the mould removal, keep your inhaler with you at all times. If you start showing signs of an attack, follow your asthma treatment plan immediately.

Before starting the project, you should know the best way to remove the mould. You should never try to dry brush the mould. If you do, you can flick spores into the air where they can be breathed in easily. If you are going to vacuum the area, you should only use a HEPA filter. This type of filter will trap very small particles in large quantities in the vacuum. Typical vacuum cleaners will put the mould back into the air.

Steps For Removing Mould in the Home

When removing mould from homes, there are three steps that you should take. First, remove the source of the mould. Second, remove the actual mould. Finally, prevent re-growth.

• Remove the source of the mould: Mould can only grow in rooms that are damp and unventilated. Be sure the check for any water sources such as a leak in the home, damaged pipes and damaged drains. If necessary, contact a licensed plumber.

• Remove the mould: You should wash all of the bedding, clothing, and other soft fabric articles including stuffed toys. They should be washed on the hot cycle. If any contaminated items cannot go in the washing machine, you should have them cleaned professionally. If it isn’t possible, throw the items away. When you wash the clothes that you used for the project, wash them separately from the rest of your laundry.

You also need to clean the hard surfaces thoroughly. Your regular household detergent should do the job. Make sure that you don’t mix any detergent with bleach. Mixed with certain cleaners, the fumes can be toxic. When you apply the cleaner, let it set in for a few minutes before you mop it up. When the room is clean, go over it again with an antibacterial disinfectant. This will kill any lingering germs, and it will remove the smell of mould.

• Prevent the re-growth of mould: Regardless of how thoroughly you clean the area, mould can grow back. If you notice small areas of re-growth, treat the area with one part vinegar and three parts water. You can also try two teaspoons of tea tree oil mixed with two cups of water. Finally, hydrogen peroxide will also work well. If large areas of mould are growing back, you should contact a mould remediation professional.

To prevent the re-growth, make sure to keep the area dry. The best way to do this is to open the doors and the windows to air out the whole house. You can also use a portable heater to dry out the area. If you are going to do this on your own, you should understand that if you dry out a flooded area too quickly that it can damage the building. Before using these dryers, you should contact a building surveyor. Also, diesel or gas generators and heaters should never be used inside.

If the area has flooded, you might need to remove the plaster on the wall so that the interior of the walls can be properly dried out.
For further advice and information regarding mould testing and mould removal, contact your local Environmental Health agency.

Thanks to Safety Coordination Edmonton Mould Removal, Testing, Inspection & Detection for this excellent post on mold removal in Edmonton. Check them out here:

Safety Coordination Services
7633 50 st, 2nd floor, Meridian Place, Edmonton, AB T6B 2W9
(780) 485-3585

By | 2018-02-23T16:04:43+00:00 February 23rd, 2018|Edmonton|Comments Off on How To Remove Mould From Your Edmonton Home