Internet Marketing

Internet Marketing

Why Online Marketing Is Important For Your Edmonton HVAC Website

Here are a couple of tried and true tips to market your HVAC company on the internet, courtesy of the pro contractors at Reliance The Furnace Company Edmonton.

1) An HVAC website apart from being optimized should look good on all displays

Without zooming, as it hardly takes a split second for visitors to be impressed by your site once they visit it. Design plays an important role in the impression they form and can break or make a sale. The site also needs to be easy to navigate and use.

2) HVAC company overview, qualifications, and history

Establishing credibility and conveying your HVAC expertise to potential customers is important. Providing a history of your company, its overview, your vision, mission, certifications, and qualifications will help visitors get a sense of your company and its capabilities.

3) HVAC service and product information

Thanks to advances in technology, air conditioners, furnaces, and other HVAC products are changing and evolving. Therefore, it is important to product detailed product information about star ratings, size, efficiency, benefits, and features so that customers can make informed decisions after understanding their options. Informing potential customers about how your process works (warranty, product information, the completion time for replacement or installation, estimated time of arrival of the technician) and service options are important too.

4) Customer testimonials

Reviews are vital in informing potential clients about your company and compel them to hire your HVAC company. Therefore, feature testimonials throughout your website as well as sites like Home Advisor, Angie’s List, Yelp! and Google) to help your HVAC company to establish a reputation and online presence. Search engines rank sites containing positive reviews higher in the search results.

5) Scheduling an HVAC service form

“Schedule a Service” form and the company’s phone number are two of the primary call to action on an HVAC website. Therefore, display them prominently in an easily accessible page on your website.

6) Financing options

Purchasing a new air conditioner or furnace can be quite expensive. You can make your HVAC company stand apart from the rest by offering financing options to customers. Create a separate page containing all financial options along with steps required to avail financing.

7) Special offers and rebate information

Rebate options and ongoing specials are great incentives that drive people to action. Offering a method that allows visitors to subscribe and receive rebate information and special offers regularly is an excellent method to drive repeat businesses from existing customers and stay in front of potential new clients. It is also an excellent idea to post this information on the social media site of your company to gain as much reach as possible in your online marketing pursuit.

8) Contact information

On many occasions, visitors to your site are facing an emergency situation such as a broken water heater, air conditioner, and furnace, etc. Your HVAC company’s email address and phone number are the big calls to action. Therefore, display this information prominently on each page. If you provide round the clock service, display this information in a prominent location too.

9) Blog

Posting useful and relevant information on your company’s blog accomplishes several goals. It puts your HVAC company as an expert in the reader’s mind, feeds search engines with keyword rich content, and helps your company provide your clients with useful and relevant information. Apart from this, setting up the blog posts to display on your social media site each time they are published is a terrific method to drive more traffic to your website.

10) SEO: Nearly all customers employ search engines when deciding to purchase

Therefore, apart from writing target audience oriented content, it should also be friendly for search engines like Bing, Yahoo, and Google. Avoid using industry jargon and, if possible, focus each page on a single keyword phrase. Optimizing each page for search engines ensures that your website is easily found online and helps build a strong online presence.

11) Presence on social media sites

Your HVAC company’s website should have a presence on all key social media sites such as Google+ Twitter, Facebook, and Linkedin. Having a presence on social media sites provides information to potential clients about your company. It also assists to the reach of your HVAC company and grow your network.

12) Email marketing

Sending regular email newsletters to your clients containing useful tips, maintenance reminders, rebate and specials information, educational articles, as well as “how to” articles also plays a huge role in internet marketing, and will keep your company in the top of mind when customers require HVAC services or products.

Check our business out in Edmonton:

Reliance The Furnace Company Edmonton
8545 Coronet Rd, Edmonton, AB T6E 4N7
(587) 855-4080

By | 2018-03-16T15:43:08+00:00 March 16th, 2018|Edmonton, Internet Marketing|Comments Off on Why Online Marketing Is Important For Your Edmonton HVAC Website

Online marketing tips and tricks 2018

Hello business owners or aspiring online marketers, are you ready to drive in tons of targeted traffic to your website? in order to boost your profits and to achieve this are you searching for the most prominent strategies that will enable you to capture viewers and ketchup and expand your customer base without breaking the bank?

I know you’re worried that most search engines don’t show you the right way to help you increase traffic and profits in your business,and I’m sure you were saying yes did you know that YouTube is the second largest search engine and it enables you to harness the power of online video marketing to get more leads prospect customers. clients and sales yeah that’s correct YouTube provides countless chances to increase brand awareness and get more.

YouTube marketing enables you to market your business effectively and educate your customers about your latest services and offers, the only problem is how to get complete details in one place to successfully use YouTube to get the best results, don’t worry you’re not alone, numerous business owners are willing to learn about YouTube could get more leads more referrals and more customers for their business but they don’t have the right tools to help them advance down the path of success.

So to generate long-term benefits for your business pay attention to every word spoken here, YouTube marketing helps you connect easily with a globally scattered customer base enhance your brand image without expensive campaigns Rouge customer retention by having a 24 7 I’m presents convert prospectively to customize your list of customers without incurring heavy expenses, launch new products and services in an ideal market place and get the best results in a cost effective manner, that means you can increase your search engine rankings for your business in the long run and “ultimately get a better ROI for your marketing efforts using the immense power of this video sharing plan.” according to the experts at

By now I’m sure you’re impressed by the astonishing growth opportunities offered by the effective use of YouTube and about to say goodbye to those time consuming marketing efforts to give you no results right, before you start dreaming of getting the best result ask yourself, do you know the correct way to use YouTube marketing to succeed in your business? do you know everything required to harness the massive potential of YouTube marketing for your business? way to say that may surprise you with some fascinating eye openers.

How Vital Is SEO and Internet Marketing Here In 2018?

More than one million unique users visit YouTube each month 191 and a half million Americans watched online videos via desktop computers, in August last year, videos uploaded to YouTube generated over billion views and in 2016 400 hours worth of video is being uploaded to YouTube every minute.

More than 95% of USA online specialty retailers use YouTube, the number of hours that people have spent watching videos on mobile devices has increased by one hundred percent year over year YouTube is the third most visited websites worldwide behind Google and Facebook, more than half of YouTube views come from mobile devices.

This post was written by James Blackburn

Canada West SEO – SEO Edmonton Experts | Canada West Internet Marketing – Alberta Search Engine Optimization Company

By | 2018-03-13T12:03:37+00:00 February 10th, 2018|Internet Marketing|Comments Off on Online marketing tips and tricks 2018

Cheap SEO that dominates

Hey whats going on guys if youre looking to buy seo services but you dont really want to spend a million dollars a month well, thats what we’re here today to talk about. its something that we’ve been working on here at where we can spend the least amount of money and get the most bang for it. so basically we’ve been working with a great team of professionals in SEO for many years now and the results have always been amazing for our clients,there’s a link in top menu to get to the service page and check it out. also included with that is a free quote to try the service out. it works really well. the reason is because there are so many customizations, let me show you. so what you can do is, obviously there is different price ranges per month, I wouldnt really go above $150 unless you know what you’re doing with Search Engine Optimization.

Basically what we’ve been doing is focusing on Web 2.0’s and you can customize what kind of pbns get delivered and you can schedule them, you can have content written on the site. We’ve been doing web 2.o’s and PBNs. Affordable SEO Services. I’ve been using Web 2.0’s and PBNs and they’ve been working really well for me. something you can use with this site too is set kw density.

This is what we’ve been using and its been working really well these days. Its a affordable seo service that you cannot miss out on. really good results with just our web 2.os and pbns.

By | 2018-02-10T16:39:23+00:00 February 7th, 2018|Internet Marketing|Comments Off on Cheap SEO that dominates