If you are employed as an orthodontist, you will know that it is difficult to attract new customers. Some patients are referred by other dentists while others may self-refer. When a person is doing this, they are often performing a search in a search engine and calling the first name that appears on the top of the list. You need to make sure that number one spot it yours.
We will go through some step by step ways to get you to the top of the list. There are some reasons why local SEO for an orthodontist is important.
Reasons why an orthodontist should use local SEO
Google Replaced the Yellow Pages
It used to be easy to get new patients. An ad in the Yellow Pages took care of everything. Ninety-seven person of people look for local business online, so it is important to rank high on Google.
Advertising is one of the biggest expenses for a small business. If you can improve your Google rank with free traffic, you can get new patients.
The average company has to wait six months for their ranking on Google to improve. You are only competing against the other orthodontists in your area, and many of them have not discovered SEO. You can be at the top of the ranking in as little as a month.
Step 1: Choose Your Keywords
You need to select keywords that describe the services you offer. You may want to use words such as braces, Invisalign, or teeth straightening. You can then sign up for a Google AdWords account which is free to use.
You do not need to pay for an ad campaign, but you need a Google account to access the Keyword Planner. This will tell you how much traffic your keyword will get. They will also offer suggestions for related keywords.
Keywords fall into two categories:
Buying intent: These words are used by people that plan on using your service. They need some kind of orthodontist service, and that is why they are looking up these keywords.
You should focus on these keywords because they will produce faster results. Make sure these words are on the homepage of your website as well.
Research Intent: These words are used by people that are shopping around. They may need some work done but are not ready.
These words can be used in blogs and the FAQ sections. You can find new patients, and when they are ready to have their work done, they will give you a call.
Step 2: Optimize the Keywords
You want to optimize your keywords in Google My Business and your website.
Google My Business
This is a mini site, and your business will appear on the Maps on the Google listing. This will give patients are basic idea of the services you offer. This can also help increase traffic to your webpage and boost your ranking.
Follow these steps to make sure you are filling out Google My Business correctly:
Verification: claim the business like yours and follow the Google verification process. When you are done your company will read verified.
You need to make sure your business name, phone number, and address are correct. Google uses local numbers to list your business rather than 800 numbers.
Categories: Google requires that you list additional services. In addition to orthodontist, you can add Cosmetic Dentist. Try to include three to5 categories.
Description: You need to write a quick overview of what your practice does and include a call to action. You should include the name of your practice, your orthodontic services, location, why work with you, and phone number. Be sure to include something such as “call today.”
Hours: make sure your hours are current. If you offer emergency treatment, make a separate paragraph for that.
Images: images can boost your rank and appeal. Add some pictures of your office, happy patients, and related things. Your pictures need to be clear and have a resolution of at least 720px x 720 px. You may want to replace the generic background with your company logo.
Optimize your homepage with your keywords. This will draw attention to your content pages or FAQs. There are some ways to optimize your website:
Homepage: The title is very important. It should be between 50 and 65 characters. Use something like Orthodontist, City, Business Name.
Next work on the meta description. This will tell about your service and end with a call to action. It should be between 100 and 150 characters and should include the company name, services, location, phone number, and call to action.
The H1 is the visible headline. It should have your profession, city, and state.
Look at your page copy. This should be between 500 and 1,000 words and be professional. This can give background about your practice, your services, and a call to action. Your keyword should also be included.
Service Page: each one of the services you offer should have their own page
Step 3: Add Citations and Links
Citations: this is your business name, address, and phone number. You can use yellowpages.com or even Facebook. Make sure you are looking out directories that other dental professionals in your area use.
Some may be free while others require payment. Use Google Analytic to find out if the one use is using is driving traffic to your site.
Links: Links can boost your ranking. Make sure the links are quality and reliable. You can ask to have a link to your page from a general dentist. You can also use Moz Open Site Explorer to help.
Step 4: Ask Customers for Reviews
Patients can lead their feedback on your services and Google will know that you run a real company. Google My Business reviews will help increase your ranking. Ask your customers if they will write a review on your profile.
Step 5: Monitor Progress
You need to track the results of your SEO campaign. You can see what is doing well and what areas need to be improved. You can look at the:
Ranking: Google will be able to tell you how popular a specific page is. Google Search Console is a great place to find this information. You webmaster can install it, and you should check your report at least twice a month.
RankRanger will be able to give you a complete picture of how your site is doing. You can track your website, the Google My Business page, and updated ranking information will be automatically attributed for your viewing.
Traffic: Google Analytics can monitor how many people are visiting your site. You can look at the overall traffic, traffic of specific pages, and the percentage of visitors that found your page due to performing a Google search. You should check this each month and be on the lookout for trends.
Conversions: This will help you track how many of your visitors and following the call to action. You can keep track of how many scheduled a consultation. Google Analytics can be used to track telephone communication as well as web communication. They can tell you what drew the most communication and which pages have high or low conversion rates.
These are PROVEN results used on our business partners at Embrace Orthodontics. Feel free to check their rankings here:
4909 Gateway Blvd #201, Edmonton, AB T6H 5C3